Privacy Policy

Who We Are (Data Controller)

MindLift is the data controller for the personal information described in this policy. MindLift operates the MindLift mobile application (available on the Apple App Store and Google Play) and the website at mindliftapp.app.

For any privacy question or request, contact us at privacy@mindliftapp.app or through our Support Center.

Information We Collect

Personal Information

• Email address (for account creation and communication)
• Name (optional, for personalization)
• Profile information you choose to provide

Mental Health Data

• Mood tracking entries and patterns
• Affirmation preferences and usage
• Progress and goal tracking data
• Journal entries (if you use this feature)

Usage Data

• App usage statistics and features accessed
• Device information (type, operating system)
• Analytics data to improve app performance

Website Analytics

Our website runs no third-party analytics and sets no analytics cookies. The only measurement we keep is described below: an anonymous, cookie-free count of a few funnel events and anonymous Core Web Vitals samples.

All of this is collected anonymously. The events are not tied to your name, email, or MindLift account, and we make no attempt to identify individual visitors from them. The only events we record are:

• When an app-download button is seen, clicked, or followed through to the Apple App Store or Google Play, and on which page
• When a quiz is completed (which quiz and which result), or left before the end (which quiz and how far along)
• Whether a visit arrived from an AI assistant such as ChatGPT or Perplexity, and the page it landed on
• Page-speed measurements (Core Web Vitals) with the page path, device type and connection type
• Campaign links — only when you arrive through a link carrying a campaign tag (a ?c= parameter): the tag, your device type, and the referring site. Untagged visits are never logged.

Across all of these, an event carries only: the page path, the button or quiz it relates to, your device type (iOS, Android or desktop), your connection type (Core Web Vitals samples only), the address of the site that referred you, and a campaign tag when your link carried one. No location, no browser fingerprint, and no identifier of any kind.

What these events never include: the thoughts or text you enter in the app, the reframes generated for you, your individual quiz answers, your name, or your email address. Whatever you type in the app or on this website stays on your device and is never sent to us. Website analytics are not linked to any account.

We keep an anonymous count of how often our app-download buttons are seen and clicked. These counts use no cookie and no identifier — each one records only the page, the button, your device type (iOS, Android or desktop), and the referring site, and nothing that could identify you. Because nothing is stored on your device and nothing identifies you, these counts need no cookie banner.

See the Cookie Policy for the specific cookies we set.

How We Use Your Information

We use the collected information to:

• Provide personalized affirmations and mental wellness content
• Track your progress and display meaningful insights
• Improve our AI algorithms for better personalization
• Send you important updates and notifications (with your consent)
• Analyze app usage to enhance user experience
• Ensure platform security and prevent fraud

Email Communications (Newsletter & Promotional Emails)

If you choose to subscribe to our newsletter or promotional emails, we collect your email address for this purpose.

• Subscription is entirely voluntary and optional. We will never subscribe you without your explicit, affirmative consent.
• Your email address is used solely to send you MindLift news, product updates, tips, and occasional promotional offers.
• You may unsubscribe at any time by clicking the “Unsubscribe” link in any email we send, or by contacting us at mindliftmindlift@gmail.com.
• We will remove inactive subscribers from our list after 24 months of no engagement.
• We do not use your email for advertising profiling or share it with third parties beyond our email service provider (Brevo), which processes the email solely to deliver these messages on our behalf.

Data Security

We implement industry-standard security measures to protect your data:

• End-to-end encryption for sensitive mental health data
• Secure cloud storage with regular backups
• Regular security audits and updates
• Limited employee access to personal data
• HIPAA-aligned security practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Data Sharing and Disclosure

We do NOT sell your personal information.

We may share your information only in these limited circumstances:

• Service Providers: Third-party services that help us operate the app (e.g., cloud hosting, analytics)
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In case of merger, acquisition, or asset sale
• With Your Consent: When you explicitly authorize us to share specific information

All third-party service providers are contractually obligated to maintain data confidentiality and security.

Your Privacy Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and data
• Data Portability: Receive your data in a portable format
• Opt-Out: Unsubscribe from marketing communications
• Withdraw Consent: Revoke previously given permissions

To exercise these rights, contact us at privacy@mindliftapp.app

Children's Privacy

MindLift is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us immediately.

International Data Transfers

Your information may be transferred to and maintained on servers located outside your country. We ensure appropriate safeguards are in place to protect your data in compliance with applicable data protection laws.

Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience. You can control cookie preferences through your browser settings. For more details, see our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or app notification. Continued use of MindLift after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: privacy@mindliftapp.app
• Support: Support Center